IN FULL BLOOM COMMUNITY FESTIVAL
Showcasing the potential of a community and its common spaces
The non-profit Imagine Bloomfield is a community group working to revitalize and re-develop three defunct schools in the North End of Halifax. The hope is to redevelop them as a mixed use development while still preserving the heritage of the original buildings and integrate the culture of the surrounding community.
Our Challenge //
Build community support and raise awareness of the issues facing the redevelopment.
The Concept //
Bringing the dreams of Imagine Bloomfield and the local community to life for one day. Organize a community festival where businesses, artists, and neighbourhood groups would bring the site to life for a day, demonstrating the vibrant and thriving community that exists. An interactive event that would showcase the potential of this site as a mixed-use community hub, garner more support for the Imagine Bloomfield mandate, and build momentum for the redevelopment phase.
Attendance: 600+ <<diverse stakeholders / attendees like families, neighbourhood residents, users of Bloomfield, organizations interested in the space, youth, artists) >>
Marketplace: Over 30 Local vendors and future site stakeholders had the opportunity to sell products and showcase or demonstrate their services. (Including food, crafts, fashion, non-profits, etc)
Workshops: Music, visual and interactive art, health awareness, food sovereignty, dance, yoga, massage and meditation.
Raised Awareness: Members of the community put up these posters in their windows to show support a collaborative development, between developers, the city and the residents. Hundreds of posters were hung in living room windows around the city.